Data Fidelity Restoration when Cookies are Gone

05/27/2021 CST • Workshop Room 3

With the new Apple updates and EU/US Privacy Laws, first party cookies are getting wiped out in 7 days and third party cookies are not even getting stored. Due to this Google Analytics, Facebook Pixel and every other tracking mechanism is broken. Enter DeepId, a cookie less data gathering framework, that relies on just first party data to provide accurate ROAS measurements and Persona Predictors for better conversion in eCommerce websites.