Aleya Harris is speaking at the Small Business Expo . Building Trust and Consistency Through Social Media Messaging + Engage

Building Trust and Consistency Through Social Media Messaging + Engage

05/27/2021 CST • Workshop Room 1

Social media has become a key platform for businesses to connect with customers and engage with their markets. Yet, people want more than just salesy messaging and overly-curated content; they want the real story behind a brand. Thus, it’s essential for businesses to build trust with their followers if they want to bring those relationships offline and convert them into sales. In this session, Aleya will highlight key messages that will earn attention, trust and, ultimately, revenue. Takeaways include: The must-have elements for building trust with your target audience How to develop a social media content strategy that engages your clients through content pillars and clusters A social media pro’s strategies for content consistency and authenticity Tips for automating social media for increased efficiency

Presented by:

Aleya Harris Owner, Flourish Marketing

Aleya Harris, CPCE is the founder and owner of Flourish Marketing, an agency dedicated to helping empire-building creative entrepreneurs reach their full potential. She believes that all business owners should make good money doing what they love, and supports her clients through highly-converting marketing strategies, StoryBrand messaging, and BioEnergetic Business Coaching solutions designed to achieve abundance through a holistic approach. As a certified NES Health Practitioner and StoryBrand guide, Aleya pairs intention with action to help her clients find fulfillment in their businesses through solutions that are as data-based as they are woo. While she works with entrepreneurs of all backgrounds and specialties, Aleya remains dedicated to her roots in the catering and events industry by cultivating a diverse community as the marketing chair for NACE and head of the NACE Black Caucus. For her role, she was honored as the 2020 NACE Emerging Member of the Year, celebrating her commitment and dedication to the organization, along with the President's Award for Leadership in Diversity, Equity, and Inclusion for her work with NACE to develop an action plan for Black member support.