8 Ways to Capitalize on Email Marketing’s Proven 42-to-1 ROI

05/27/2021 CST • Workshop Room 2

How can you get $42 back for every $1 you spend?

Easy!

Email marketing's 42:1 ROI can make that happen!

In this session, you'll learn 8 ways to use email marketing to rev up your sales, including:
- the best ways to get your email opened
- how to get the clicks that make you more money
- how to use video in email campaigns
- how to stay out of the junk/spam folder
- drip campaigns- email automation
- autoresponders
...and more.

Whether you're a beginner, intermediate or advanced user of email marketing, you're sure to get pointers you can apply right away!

Presented by Ken Countess, Constant Contact's top trainer/partner since 2018.

P.S. - you definitely don't have to be using Constant Contact to benefit from this session. It applies to everyone!

Presented by:

Ken Countess Managing Director of The Countess Group

Ken Countess is managing director of The Countess Group, a strategic marketing and communications consultancy now in its 21st year. An award‐winning marketer, public speaker, trainer, presenter, and internationally recognized, accredited expert on Email Marketing, Social Media Marketing, Marketing Automation, and other marketing topics. He is highly sought after, as his engaging presentations have earned him the respect of loyal followers all over the world. Ken energizes audiences by providing them with the knowledge they need to gain a unique (and perhaps unfair) advantage over their competition. Ken’s seminars and webinars are filled with people seeking timely, actionable,
Ken Countess is managing director of The Countess Group, a strategic marketing and communications consultancy now in its 21st year. An award‐winning marketer, public speaker, trainer, presenter, and internationally recognized, accredited expert on Email Marketing, Social Media Marketing, Marketing Automation, and other marketing topics. He is highly sought after, as his engaging presentations have earned him the respect of loyal followers all over the world. Ken energizes audiences by providing them with the knowledge they need to gain a unique (and perhaps unfair) advantage over their competition. Ken’s seminars and webinars are filled with people seeking timely, actionable, easy‐to‐implement information about today’s most powerful digital marketing tools (including email marketing, video marketing, and social media networks such as LinkedIn, Facebook and Instagram) to grow their business or non‐profit. Ken is an Email and Social Media Marketing Expert, certified by Constant Contact, the leading email marketing company in the country. The company’s Top Trainer/Partner since 2018, he is one of the only winners ‐ ever ‐ of Constant Contact's Leadership Award. In fact, Ken has been one of the company’s top producing independent resellers year after year since 2012. Prior to becoming a consultant, Ken held executive management positions at several Fortune 100 companies and has been a senior partner at a 35‐person marketing firm. While with such well‐known companies as Motorola, Marriott and Caremark (now CVS Health), Ken provided award‐winning leadership for the fastest growing divisions of these industry leaders. Over his distinguished career, he has been responsible for the creation and delivery of multiple successful marketing and sales growth strategies, strategic messaging and communications, and change management programs for worldwide markets. Ken holds an M.B.A. in Marketing from Florida Atlantic University and a B.A. in Business Economics from the State University of New York.

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