5 Steps to Improve Your SEO (for Small Businesses)

05/27/2021 CST • Workshop Room 2

Many small businesses don't know where to start with SEO. They know they want to improve their rank in search, but a.) Don't know all the factors involved; and b.) Don't understand the resources needed to make it happen. We've created our five-step model for SEO that includes all the steps you need to take as a small business to start an SEO initiative, whether you do it yourself or hire an agency. The model covers: • Planning & Strategy. In particular, outlining goals and what you want to accomplish through SEO in terms of page rank. • Approach. This includes "how you’ll" do it, what resources you need (whether you do it yourself or hire an agency), and figuring out the keyword research. • Tools & Tactics. SEO, as with other marketing areas, requires certain tools to you’ll need access to in order to get it done well. There are also numerous tactics that you can employ, both on-page and off-page you’ll want to consider to increase your authority. • Implementation. This piece, for SEO, is really execution and attention to detail. It includes best practices for on-page optimization, off-page activities, and other considerations such as local search. • Optimization. After you’ve done the work, it’s time to monitor and analyze the results, improving upon what you’ve done for the next round.

Presented by:

Tim Ito Co-founder, Marketing Nice Guys

Tim ItoTim is a co-founder and principal at Marketing Nice Guys. Our agency has a mission to help businesses and individuals excel in digital marketing. Having more than 25 years of experience developing content, optimizing websites, and running marketing for various organizations, he has particular insight into the challenges faced by companies and their marketing departments. Previous to Marketing Nice Guys, he served as a vice president at the Association for Talent Development (ATD), overseeing the content and digital marketing division. His career has also included stints at ASCD, America Online, Netscape, and AltaVista in content, marketing and product strategy lead roles. Tim started
Tim ItoTim is a co-founder and principal at Marketing Nice Guys. Our agency has a mission to help businesses and individuals excel in digital marketing. Having more than 25 years of experience developing content, optimizing websites, and running marketing for various organizations, he has particular insight into the challenges faced by companies and their marketing departments. Previous to Marketing Nice Guys, he served as a vice president at the Association for Talent Development (ATD), overseeing the content and digital marketing division. His career has also included stints at ASCD, America Online, Netscape, and AltaVista in content, marketing and product strategy lead roles. Tim started his career as a journalist, as a former senior editor and producer at washingtonpost.com and as a reporter and writer for U.S. News & World Report magazine. He is the co-author of The B.S. Dictionary: Uncovering the Origins and True Meanings of Business Speak (April 2020), with Bob Wiltfong. Since 2015, he has also served as an adjunct professor of a popular digital marketing course at Georgetown University.

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