5/26/2016 Prev Next Email Share × Share On: Why should you do networking if you own or manage a small business? The fact is that networking is one of the most effective marketing techniques that any professional can undertake. When you network, you build strong, meaningful relationships that can last a lifetime. Small business networking is a hot topic in many presentations made at Small Business Expos. Learn a few reasons why we cannot ignore this topic in our meetings. Increase Chances of Success during Uncertain Times Many of our workshops teach people how to increase their chances of success. However, too many people do not know how to stay successful during times of uncertainty. These times could include financial, mental or physical distress Small Business Expo networking professionals will point out the importance of having professional support at all times. You need highly successful professionals to offer you advice. The chances are that they have been through the same situations. They can recommend resources if you have gotten into financial distress. They can tell you how to avoid high-interest rates and predatory lenders. Making referrals is another significant part of networking. If you work with the best networks, you will receive endless amounts of referrals. Most networkers are encouraged to promote their favorite products and services to others. The amount of advice they are qualified to give is endless if you form the right networks. The main idea is you cannot expect to know everything on your own. Whether you are in cool or hot water, you need reinforcements to serve as tools of guidance. At the Small Business Expo, get involved in the practice of networking. Talk to people to swap numbers and know what it is like to network effectively. Work with Successful People in Your Chosen Industry It is always smart to take inspiration from other successful people in your area of choice. You may already have long lists of entrepreneurs and icons who have inspired you and may have prompted you to open a business. These people have many more years of experience than you have, so they should not be ignored. You should create networks to take advice directly from those who have been there. Learn from their mistakes, make your own and prosper as a better individual and businessperson. You may already know as a current or potential business professional that you are encouraged to establish networks. These networks are strong links to other individuals and companies willing to help you operate a business. You are encouraged to learn more about small business networking at our Small Business Expo sessions. Our trade show services are not widely known for any good reason. Register for an event and buy your own exhibition booth.