A November 2017 survey from Capgemini showed that over a third of virtual assistant users in Western Europe and the US bought a consumer product or retail item using a voice assistant. And they don’t just shop for physical items. The study found that a significant number of respondents purchased some type of service, like a meal, via the platform.

eMarketer estimates the number of US voice-enabled digital assistant users will reach 69.0 million in 2018, and that figure is expected to grow to 75.5 million by 2019.


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