By: Rebeca Seitz


The first day of Fall is September 22. Are your advertisements, displays, and customer communications ready? Are you trying to come up with new and unique slogans for this time of year, but find yourself unable to tap into an inner creative genius? It’s okay. Everybody is working to come back strong and we’re here to help you do just that. 

Here are some fresh promotional themes and ideas that work for Fall:

1. FALL Back Into Life.

The idea of “fall back” can be accompanied by any completer, really. We like “into life” because the majority of people have been at home, waiting out a pandemic, for so long and the sweeping new Delta variant may have your customers sheltering at home once more. Use this theme to invite your customers into good, robust life again, positioning your products or services as the mechanism that will help. “There’s a recalibration of pent-up demand flooding into the marketplace,” Lindsey Piegza, chief economist at Stifle, told U.S. News and World Report in June. Customers are ready to buy! Use the brighter fall colors of orange and yellow to snag their attention. 

2. Prepare to REST Well.

Autumn is a time when nature prepares for rest. The animals store up fat or food. Trees shed leaves so they can slumber through winter with minimal energy. How can your products or services help people get ready to not only rest, but rest well? According to the CDC, most of us are not getting the recommended 7 hours of sleep each night and that takes a toll on health and productivity. Check their map to see if your business is in a zone of short sleepers, then let your customers know you have the product or service that could help. Calming fall colors of golds, greys, and browns could be employed here.

3. Got ‘Em Autumn.

Encourage your customers to have a “Got ‘Em Autumn.” This concept could be about preparing for winter (buy coats, boots, scrapers, and heaters now) or checking off those things you’ve been putting off (cleaning appliances and filters, changing windshield wipers, gathering back to school supplies, etc.). Whichever application you use, your customers will feel satisfied in the end for having had a “Got ‘Em Autumn.” Bright, action colors of reds and oranges could accompany this theme.

Whether you capitalize on being three-fourths of the way through a challenging year, provide an excuse to rest and exhale, call customers to fall into comfort, or something else, remember to keep their perspective front and center in your messaging. Let them know your product or service is there for them

Dharmesh Shah, Founder and CTO of Hubspot, succinctly stated why this approach works so well. ““No matter how many customers you have, each is an individual. The day you start thinking of them as his amorphous “collection” and stop thinking of them as people is the day you start going out of business.”

How can you serve the individuals in your market this Fall?