12/11/2018 Prev Next Email Share × Share On: Email marketing is a tried-and-true digital channel that marketers, across all sectors, can use to engage their audience. But it must be managed strategically to maximize return. This StatPack provides marketers with a visual overview of email marketing benchmark data from global email service providers. The following metrics will be included: Open rate, clickthrough rate, click-to-open rate Deliverability and engagement metrics A look at benchmarks by industry, geography and device An analysis of changes in benchmarks over time Additionally, this content takes a deep dive into how marketers are evolving their email efforts beyond blast messages. Other relevant areas covered in this year’s StatPack are: GDPR, email permission and what impact the law has on list health practices and deliverability The need to consider the mobile experience on email and thinking cross-device Data-driven email tactics such as behavior-based triggers, segmentation and personalization Managing email marketing and crafting a holistic, channel-agnostic journey for the audience Advanced technology and design implementations like artificial intelligence and interactive functionality Click Here to Review the StatPack! Content Provided by eMarketer.