4/13/2016 Prev Next Email Share × Share On: Starting a small business is hard enough and we all know that marketing is what makes a business grow. Without marketing sales don’t come in and if sales don’t come in then you don’t have money to expand or grow your business. But now a days the world of marketing is not the same. People can skip over the ads on TV and radio, ignore the billboards, delete the email messages or just shut the door on people. But if you think about it these are only the means to an end they are not a valid form of marketing anymore. Enter content marketing. YES IT’S ALL ABOUT THE CONTENT. We all know all about those different strategies to make the product look good and sell it. But really without content marketing there is no definitive way to bring in the sale or attract a big audience to your product. So what is content marketing? “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” (Definition provided by the content marketing institute) Content marketing is all about attracting and retaining customer by continuously creating and curating new relevant and valuable content with the purpose of enhancing the consumer’s behavior. This does not mean that you have to make big changes to your product but this does mean that you have to be continuously renovating your marketing strategies and refreshing the content of these. You can post as many times you want in social media, send as many emails and make as many phone calls as you want but these will not be successful if you don’t click the refresh button. Be creative, be innovative. Ask yourself questions like; what did my customers like about this particular campaign? What was not successful about it? What happens if I merge these two ideas into one, will it attract a greater audience? Think about it this way, your product and your company are an extension of yourself. Would you dress up to work or show up to a second round interview wearing the same clothes? No, you want to present your product and the company in the best way possible so click that REFRESH/ RENOVATE button and create AMAZING CONTENT.