• Blog

    Email Marketing StatPack 2018

    Email marketing is a tried-and-true digital channel that marketers, across all sectors, can use to engage their audience. But it must be managed strategically to maximize return.

    This StatPack provides marketers with a visual overview of email marketing benchmark data from global email service providers. The following metrics will be included:

    • Open rate, clickthrough rate, click-to-open rate
    • Deliverability and engagement metrics
    • A look at benchmarks by industry, geography and device
    • An analysis of changes in benchmarks over time

    Additionally, this content takes a deep dive into how marketers are evolving their email efforts beyond blast messages. Other relevant areas covered in this year’s StatPack are:

    • GDPR, email permission and what impact the law has on list health practices and deliverability
    • The need to consider the mobile experience on email and thinking cross-device
    • Data-driven email tactics such as behavior-based triggers, segmentation and personalization
    • Managing email marketing and crafting a holistic, channel-agnostic journey for the audience
    • Advanced technology and design implementations like artificial intelligence and interactive functionality

    Click Here to Review the StatPack!

    Content Provided by eMarketer.

No comments found


Your email address will not be published.


Small Business Expo Newsletter

Join over 1.2 million Business Owners & Entrepreneurs who receive monthly Business Strategy Tips, Small Business Trends, Show Updates, Webinar Invites and more!