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Not Everyone Wants to Share Their Data in Exchange for Personalization:Small Business Expo

Not Everyone Wants to Share Their Data in Exchange for Personalization

September 20, 2018 B2BMARKETINGNEWSLETTER ARTICLES BY: Susan Baah 0 Comments

Many consumers understand how companies use their personal data, but not everyone is comfortable with it. More specifically, boomers, according to an April 2018 survey of internet users worldwide from…

Not Everyone Wants to Share Their Data in Exchange for Personalization:Small Business Expo

Why Marketers Use AI For Audience Targeting

September 19, 2018 B2BMARKETINGNEWSLETTER ARTICLES BY: Susan Baah 0 Comments

There are many ways that marketers can use artificial intelligence (AI), but so far, targeting and audience segmenting are among the most common uses for the emerging technology. In a…

Not Everyone Wants to Share Their Data in Exchange for Personalization:Small Business Expo

Getting Customer Experience Right Proves Challenging

June 18, 2018 B2BMARKETINGNEWSLETTER ARTICLESUSER EXPERIENCE BY: Andres 0 Comments

Here’s a thought experiment: Imagine a company where marketers have solved their problems with technology and organizational incentives, and have all the pieces in place to personalize experiences for their…

Not Everyone Wants to Share Their Data in Exchange for Personalization:Small Business Expo

Analyzing 3 of Mary Merker’s Internet Trends for 2018

June 15, 2018 B2BMARKETINGMOBILENEWSLETTER ARTICLESTECHNOLOGY BY: Andres 0 Comments

Mary Meeker, the well-known venture capitalist and heralded "queen of the internet," released her annual internet trends report to the tech and business communities this month, generating as usual a…

Not Everyone Wants to Share Their Data in Exchange for Personalization:Small Business Expo

The Most Effective and Used Types of B2B Content Marketing in 2018 so Far

June 12, 2018 B2BMARKETING BY: Andres 0 Comments

eMarketer estimates that 87.0% of US B2B companies will use digital content marketing in 2018. Despite already high adoption, the usage rate will grow slightly in 2019, to 87.5%. The…

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