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“I [HEART] SMALL BUSINESS”:Small Business Expo

“I [HEART] SMALL BUSINESS”

May 15, 2019 B2BTHE ENTREPRENEUR'S PERSPECTIVE BY: Zach 0 Comments

We at Small Business Expo LOVE small business! We are thrilled to announce that we have launched our new "I [HEART] SMALL BUSINESS" campaign. Be sure to tag #ILoveSmallBusiness on…

“I [HEART] SMALL BUSINESS”:Small Business Expo

Which Technologies Do US B2B Companies Currently Have?

March 20, 2019 B2BDATAMARKETINGTECHNOLOGY BY: admin 0 Comments

  Methodology: Data is from the January 2019 FPX report titled "Digital Transformation and the Customer Experience." 229 US B2B professionals were surveyed during October 2018. 47% of respondents are…

“I [HEART] SMALL BUSINESS”:Small Business Expo

B2Bs Leverage Programmatic to Target Specific Accounts

March 20, 2019 B2BDIGITAL ADVERTISINGFINANCEMARKETINGNEWSLETTER ARTICLESTECHNOLOGY BY: admin 0 Comments

Programmatic advertising is unlocking new opportunities for account-based marketing (ABM), and according to industry experts, interest and investments are ramping up. Research from Dun & Bradstreet found that 63% of…

“I [HEART] SMALL BUSINESS”:Small Business Expo

Should B2B Marketers Focus on Driving Account Growth?

March 20, 2019 B2BMARKETINGNEWSLETTER ARTICLES BY: admin 0 Comments

Every B2B company has to find a balance between customer acquisition and existing account growth. Many are finding tremendous opportunity for revenue in the latter and shifting their focus to…

“I [HEART] SMALL BUSINESS”:Small Business Expo

US B2B Digital Advertising Trends

March 20, 2019 B2BDIGITAL ADVERTISINGMARKETINGNEWSLETTER ARTICLES BY: admin 0 Comments

We estimate that since 2017, the business-to-business (B2B) digital advertising market in the US has grown by roughly $1 billion annually. Spending may be on the rise, but B2B companies…

“I [HEART] SMALL BUSINESS”:Small Business Expo

Should B2B Marketers Focus on Driving Account Growth?

December 3, 2018 B2BMARKETINGNEWSLETTER ARTICLES BY: admin 0 Comments

An interview with: Mark Kovac Global Head of Commercial Excellence Group, Partner Bain & Company Every B2B company has to find a balance between customer acquisition and existing account growth.…

“I [HEART] SMALL BUSINESS”:Small Business Expo

Top 3 investing tips for first-time business owners

December 3, 2018 B2BMARKETINGNEWSLETTER ARTICLESSTARTUP/ SMALL BUSINESSTHOUGHTS FROM OUR PRODUCER BY: admin 0 Comments

We’re now near the end of the fiscal year and companies are beginning to allocate funds and plan their budgets for 2019. This is no different for new business owners…

“I [HEART] SMALL BUSINESS”:Small Business Expo

Email Marketing StatPack 2018

November 12, 2018 B2BMARKETINGNEWSLETTER ARTICLES BY: admin 0 Comments

Email marketing is a tried-and-true digital channel that marketers, across all sectors, can use to engage their audience. But it must be managed strategically to maximize return. This StatPack provides…

“I [HEART] SMALL BUSINESS”:Small Business Expo

Marketers’ Roundtable: Brands Need to Send Fewer Emails, So Why Aren’...

November 12, 2018 B2BMARKETINGMOBILENEWSLETTER ARTICLESSTARTUP/ SMALL BUSINESS BY: admin 0 Comments

Marketers love email—it’s an overperforming channel with great return on investment (ROI) that's often inexpensive to execute. For years, marketers have become accustomed to sending one message to their entire…

“I [HEART] SMALL BUSINESS”:Small Business Expo

Not Everyone Wants to Share Their Data in Exchange for Personalization

September 20, 2018 B2BMARKETINGNEWSLETTER ARTICLES BY: admin 0 Comments

Many consumers understand how companies use their personal data, but not everyone is comfortable with it. More specifically, boomers, according to an April 2018 survey of internet users worldwide from…

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