shows

  • Why Marketers Use AI For Audience Targeting

    • September 19, 2018
    • Posted By : Susan Baah
    • 0 Comment

    There are many ways that marketers can use artificial intelligence (AI), but so far, targeting and audience segmenting are among the most common uses for the.

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  • B2B Marketing Data

    • September 19, 2018
    • Posted By : Susan Baah
    • 0 Comment

    As account-based marketing and the delivery of targeted, personalized content become more prevalent for business-to-business (B2B) marketers and sellers, data is of utmost importance. Without a.

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  • Marketers’ Roundtable: How Four Brands Use Data to Increase Email Open Rates and Engagement

    • September 19, 2018
    • Posted By : Susan Baah
    • 0 Comment

    Stephen Driscoll Vice President, Marketing AARP Brent Christensen Director, Digital Marketing for Email and Push Overstock.com Victoria Vaynberg CMO Resy Harris Beber CMO Vimeo Email is.

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  • Why Data is the Smart Investment to Help Build Your Business

    • September 19, 2018
    • Posted By : Susan Baah
    • 0 Comment

            By: Zach Lezberg, Small Business Expo CEO We are in the golden age of data, where it is revolutionizing the way businesses.

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  • Mining Google and Amazon for Search Data Can Lead to Marketing Gold

    Search data is valuable for search marketers for obvious reasons, but when this data travels to other parts of the marketing department and beyond, it can.

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  • Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018

    Note: Data was provided to eMarketer by Thrive Analytics. Methodology: Data is from the January 2018 Thrive Analytics “Local Pulse Report: 2018 Key Highlights.” 1,002 US.

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  • Marketers Need to Stay in Control of Reach and Frequency Across Their Targeting Efforts

    With deep roots in household targeting, Nielsen is no stranger to helping marketers manage reach and frequency at this level. But increasingly, marketers relying on Nielsen.

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  • Long Live Email Marketing

            By: Zach Lezberg, Small Business Expo CEO There is a solid argument to be made for the role of email marketing as.

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  • SMALL BUSINESS EXPO: BI-ANNUAL TRENDS REPORT (August 2018)

          In today’s digital-driven environment it’s more important than ever for businesses to innovate in order to stay ahead. Today’s consumer is savvy and.

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