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Blog:Small Business Expo

Getting Customer Experience Right Proves Challenging

June 18, 2018 B2BMARKETINGNEWSLETTER ARTICLESUSER EXPERIENCE
BY: Andres 0 Comments

Here’s a thought experiment: Imagine a company where marketers have solved their problems with technology and organizational incentives, and have all the pieces in place to personalize experiences for their…

Blog:Small Business Expo

Analyzing 3 of Mary Merker’s Internet Trends for 2018

June 15, 2018 B2BMARKETINGMOBILENEWSLETTER ARTICLESTECHNOLOGYUncategorized
BY: Andres 0 Comments

Mary Meeker, the well-known venture capitalist and heralded "queen of the internet," released her annual internet trends report to the tech and business communities this month, generating as usual a…

Blog:Small Business Expo

The Most Effective and Used Types of B2B Content Marketing in 2018 so Far

June 12, 2018 B2BMARKETING
BY: Andres 0 Comments

eMarketer estimates that 87.0% of US B2B companies will use digital content marketing in 2018. Despite already high adoption, the usage rate will grow slightly in 2019, to 87.5%. The…

Blog:Small Business Expo

Mobile Payments Aren’t Mainstream Yet

March 29, 2018 MOBILERETAILTECHNOLOGY
BY: Andres 0 Comments

Mobile payments have yet to take off in the US—at least according to regularly published articles and reports. But how true is this? According to a February 2018 survey of…

Blog:Small Business Expo

Are Young Adults Growing Tired of Constant Social Connectivity?

March 29, 2018 MARKETINGNEWSLETTER ARTICLESSOCIAL MEDIA
BY: Andres 0 Comments

Despite popular assumptions that young adults are social media-obsessed, new data suggests that many have considered a temporary—and even permanent—reprieve from their newsfeeds. In a December 2017 Hill Holliday survey, conducted by…

Blog:Small Business Expo

Voice Commerce Is Becoming the Norm

March 14, 2018 NEWSLETTER ARTICLESRETAILTECHNOLOGY
BY: Andres 0 Comments

In another sign that consumers are comfortable shopping via smart speakers like amazon Echo or Google Home, new data from research firm Delineate finds that many are turning to such devices to order…

Blog:Small Business Expo

Small Businesses Crowd Facebook

February 7, 2018 MARKETINGNEWSLETTER ARTICLESSOCIAL MEDIA
BY: Andres 0 Comments

Small-business owners are often constrained by limits on resources as they balance different needs competing for a slice of finite budgets. But new research from business and marketing services provider G2…

Blog:Small Business Expo

Social Media Will Hit Major Milestones in 2018

February 7, 2018 MARKETINGNEWSLETTER ARTICLESSOCIAL MEDIA
BY: Andres 0 Comments

With Facebook and Twitter at the center of national conversations about political ad transparency and fake news, the year ahead will be anything but dull for social media companies. Facebook’s…

Blog:Small Business Expo

Millenials Favor Smartphones For Second-Screening

February 7, 2018 EMPLOYEESMARKETINGNEWSLETTER ARTICLES
BY: Andres 0 Comments

Despite TV's widespread reach, the attention of its US audience is something that's increasingly fractured across several devices. That development is reflected in the growing trend of second-screening. eMarketer estimates…

Blog:Small Business Expo

The Making Of: Experience America’s Biggest Business Networking Event

January 20, 2018 EVENTS
BY: Andres 0 Comments

This year has been very kind to us. We added four amazing new cities to our tour, Tampa, Austin, Denver and Washington DC. We hit record attendance and were joined…

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