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The 'latest & greatest' information, education, resources, insights,
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Blog:Small Business Expo

Top 3 investing tips for first-time business owners

November 16, 2018 B2BMARKETINGSTARTUP/ SMALL BUSINESS
BY: Susan Baah 0 Comments

With Small Business Saturday right around the corner, it’s time for small businesses to not only celebrate their success this year but also think about their plans for growth in…

Blog:Small Business Expo

Getting Social for the Sell

November 16, 2018 MARKETINGRETAILSOCIAL MEDIASTARTUP/ SMALL BUSINESS
BY: Susan Baah 0 Comments

Small business owners are feeling more optimistic than ever.  A recent survey given at our Los Angeles show found 88 percent of respondents feel optimistic about the state of small…

Blog:Small Business Expo

Quality Over Quantity: Why Targeted Emails Are Better Than Email Blasts

November 14, 2018 MARKETINGNEWSLETTER ARTICLES
BY: Susan Baah 0 Comments

Email marketing is a tried-and-true digital channel that marketers across all sectors are using to reach and engage their audience. According to a survey from Radicati Group conducted earlier this…

Blog:Small Business Expo

Email Marketing StatPack 2018

November 12, 2018 B2BMARKETINGNEWSLETTER ARTICLES
BY: Susan Baah 0 Comments

Email marketing is a tried-and-true digital channel that marketers, across all sectors, can use to engage their audience. But it must be managed strategically to maximize return. This StatPack provides…

Blog:Small Business Expo

Marketers’ Roundtable: Brands Need to Send Fewer Emails, So Why Aren’...

November 12, 2018 B2BMARKETINGMOBILENEWSLETTER ARTICLESSTARTUP/ SMALL BUSINESS
BY: Susan Baah 0 Comments

Marketers love email—it’s an overperforming channel with great return on investment (ROI) that's often inexpensive to execute. For years, marketers have become accustomed to sending one message to their entire…

Blog:Small Business Expo

Email Marketing Should Still Be The Shiny Tool In Your Marketing Toolbox

November 12, 2018 MARKETINGNEWSLETTER ARTICLESSOCIAL MEDIATECHNOLOGYTHOUGHTS FROM OUR PRODUCER
BY: Susan Baah 0 Comments

      By: Zach Lezberg, Small Business Expo CEO Facebook, Twitter, Instagram, Snapchat, WhatsApp, LinkedIn – with the rise of social media and messaging apps, there are a plethora…

Blog:Small Business Expo

Discount Seekers Increasingly Rely on Mobile

October 16, 2018 MOBILENEWSLETTER ARTICLESRETAIL
BY: Susan Baah 0 Comments

Everyone knows shoppers love discounts, but how do they find them and which channels do they prefer? According to a RetailMeNot survey conducted by Forrester Consulting in June 2018, two-thirds…

Blog:Small Business Expo

Holiday Shopping Could Be More Social This Year

October 16, 2018 MARKETINGMOBILENEWSLETTER ARTICLESRETAILSOCIAL MEDIATECHNOLOGY
BY: Susan Baah 0 Comments

Based on consumer surveys, the holiday season is shaping up to be more mobile-driven and social media-influenced than in years past. According to PwC, the 2018 holiday shopping period is…

Blog:Small Business Expo

Cloud Computing Is Primed to Overhaul Business Analytics

October 16, 2018 MARKETINGMOBILENEWSLETTER ARTICLESTECHNOLOGY
BY: Susan Baah 0 Comments

Companies are becoming overloaded with data and many lack the resources and tools to efficiently make use of it. It’s possible that some emerging technologies could ease the struggles businesses…

Blog:Small Business Expo

Here Are Three Ways Retailers Are Ditching Worn-Out Business Models

October 16, 2018 MARKETINGNEWSLETTER ARTICLESRETAIL
BY: Susan Baah 0 Comments

Omnichannel retailing means meeting shoppers' expectations in their channel of choice, digital or physical. But more retailers are breaking out of their molds and experimenting with new models, including using…

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