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Blog:Small Business Expo

Discount Seekers Increasingly Rely on Mobile

October 16, 2018 MOBILENEWSLETTER ARTICLESRETAIL
BY: Susan Baah 0 Comments

Everyone knows shoppers love discounts, but how do they find them and which channels do they prefer? According to a RetailMeNot survey conducted by Forrester Consulting in June 2018, two-thirds…

Blog:Small Business Expo

Holiday Shopping Could Be More Social This Year

October 16, 2018 MARKETINGMOBILENEWSLETTER ARTICLESRETAILSOCIAL MEDIATECHNOLOGY
BY: Susan Baah 0 Comments

Based on consumer surveys, the holiday season is shaping up to be more mobile-driven and social media-influenced than in years past. According to PwC, the 2018 holiday shopping period is…

Blog:Small Business Expo

Cloud Computing Is Primed to Overhaul Business Analytics

October 16, 2018 MARKETINGMOBILENEWSLETTER ARTICLESTECHNOLOGY
BY: Susan Baah 0 Comments

Companies are becoming overloaded with data and many lack the resources and tools to efficiently make use of it. It’s possible that some emerging technologies could ease the struggles businesses…

Blog:Small Business Expo

Here Are Three Ways Retailers Are Ditching Worn-Out Business Models

October 16, 2018 MARKETINGNEWSLETTER ARTICLESRETAIL
BY: Susan Baah 0 Comments

Omnichannel retailing means meeting shoppers' expectations in their channel of choice, digital or physical. But more retailers are breaking out of their molds and experimenting with new models, including using…

Blog:Small Business Expo

Email Isn’t Social Media, but It’s Still Pretty Popular

October 16, 2018 MARKETINGMOBILENEWSLETTER ARTICLESSOCIAL MEDIATECHNOLOGY
BY: Susan Baah 0 Comments

With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. However, this mode of messaging is still an inescapable part of everyday…

Blog:Small Business Expo

The Recruiting Dilemma for Small Business: Outsource or Hire?

October 16, 2018 MARKETINGNEWSLETTER ARTICLESSTARTUP/ SMALL BUSINESS
BY: Susan Baah 0 Comments

        By: Zach Lezberg, Small Business Expo CEO So your business has taken off the ground. You’ve signed new deals, brought on new clients and seen demand…

Blog:Small Business Expo

Top US Cities for Best Small Business Growth

September 20, 2018 Guest Blog PostNEWSLETTER ARTICLES
BY: Susan Baah 0 Comments

        Guest Post by: Mike Brown, Research Analyst at LendEDU Small businesses form the backbone of America.  According to the United States Small Business Administration (SBA), small…

Blog:Small Business Expo

Not Everyone Wants to Share Their Data in Exchange for Personalization

September 20, 2018 B2BMARKETINGNEWSLETTER ARTICLES
BY: Susan Baah 0 Comments

Many consumers understand how companies use their personal data, but not everyone is comfortable with it. More specifically, boomers, according to an April 2018 survey of internet users worldwide from…

Blog:Small Business Expo

Why Marketers Use AI For Audience Targeting

September 19, 2018 B2BMARKETINGNEWSLETTER ARTICLES
BY: Susan Baah 0 Comments

There are many ways that marketers can use artificial intelligence (AI), but so far, targeting and audience segmenting are among the most common uses for the emerging technology. In a…

Blog:Small Business Expo

B2B Marketing Data

September 19, 2018 MARKETINGNEWSLETTER ARTICLES
BY: Susan Baah 0 Comments

As account-based marketing and the delivery of targeted, personalized content become more prevalent for business-to-business (B2B) marketers and sellers, data is of utmost importance. Without a proper marketing data management…

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