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The 'latest & greatest' information, education, resources, insights,
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Customer Growth Marketing

December 3, 2018 MARKETINGNEWSLETTER ARTICLESSTARTUP/ SMALL BUSINESS
BY: Susan Baah 0 Comments

Existing customers need less persuading to try your products and more reasons why they should continue the relationship with your company. Savvy B2B marketers are shifting their focus to thinking…

Blog:Small Business Expo

Should B2B Marketers Focus on Driving Account Growth?

December 3, 2018 B2BMARKETINGNEWSLETTER ARTICLES
BY: Susan Baah 0 Comments

An interview with: Mark Kovac Global Head of Commercial Excellence Group, Partner Bain & Company Every B2B company has to find a balance between customer acquisition and existing account growth.…

Blog:Small Business Expo

How to Transform Loyal Customers into Brand Advocates

December 3, 2018 MARKETINGNEWSLETTER ARTICLES
BY: Susan Baah 0 Comments

An interview with: Jason Williams Community Director Ipswitch All B2Bs approach customer loyalty differently. For those just beginning to actualize a real loyalty strategy, it's a challenge to figure out…

Blog:Small Business Expo

Top 3 investing tips for first-time business owners

December 3, 2018 B2BMARKETINGNEWSLETTER ARTICLESSTARTUP/ SMALL BUSINESSTHOUGHTS FROM OUR PRODUCER
BY: Susan Baah 0 Comments

We’re now near the end of the fiscal year and companies are beginning to allocate funds and plan their budgets for 2019. This is no different for new business owners…

Blog:Small Business Expo

Getting Social for the Sell

November 16, 2018 MARKETINGRETAILSOCIAL MEDIASTARTUP/ SMALL BUSINESS
BY: Susan Baah 0 Comments

Small business owners are feeling more optimistic than ever.  A recent survey given at our Los Angeles show found 88 percent of respondents feel optimistic about the state of small…

Blog:Small Business Expo

Quality Over Quantity: Why Targeted Emails Are Better Than Email Blasts

November 14, 2018 MARKETINGNEWSLETTER ARTICLES
BY: Susan Baah 0 Comments

Email marketing is a tried-and-true digital channel that marketers across all sectors are using to reach and engage their audience. According to a survey from Radicati Group conducted earlier this…

Blog:Small Business Expo

Email Marketing StatPack 2018

November 12, 2018 B2BMARKETINGNEWSLETTER ARTICLES
BY: Susan Baah 0 Comments

Email marketing is a tried-and-true digital channel that marketers, across all sectors, can use to engage their audience. But it must be managed strategically to maximize return. This StatPack provides…

Blog:Small Business Expo

Marketers’ Roundtable: Brands Need to Send Fewer Emails, So Why Aren’...

November 12, 2018 B2BMARKETINGMOBILENEWSLETTER ARTICLESSTARTUP/ SMALL BUSINESS
BY: Susan Baah 0 Comments

Marketers love email—it’s an overperforming channel with great return on investment (ROI) that's often inexpensive to execute. For years, marketers have become accustomed to sending one message to their entire…

Blog:Small Business Expo

Email Marketing Should Still Be The Shiny Tool In Your Marketing Toolbox

November 12, 2018 MARKETINGNEWSLETTER ARTICLESSOCIAL MEDIATECHNOLOGYTHOUGHTS FROM OUR PRODUCER
BY: Susan Baah 0 Comments

      By: Zach Lezberg, Small Business Expo CEO Facebook, Twitter, Instagram, Snapchat, WhatsApp, LinkedIn – with the rise of social media and messaging apps, there are a plethora…

Blog:Small Business Expo

Discount Seekers Increasingly Rely on Mobile

October 16, 2018 MOBILENEWSLETTER ARTICLESRETAIL
BY: Susan Baah 0 Comments

Everyone knows shoppers love discounts, but how do they find them and which channels do they prefer? According to a RetailMeNot survey conducted by Forrester Consulting in June 2018, two-thirds…

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