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Blog:Small Business Expo

5 Reasons Why It’s Still Important to Have a Website

August 25, 2019 B2BGuest Blog PostMARKETINGSTARTUP/ SMALL BUSINESSTECHNOLOGYWebsites
BY: admin 0 Comments

After having participated in 4 of the Small Business Expos over the past few months, one of the most surprising revelations we’ve come across is the number of business owners…

Blog:Small Business Expo

“I [HEART] SMALL BUSINESS”

May 15, 2019 B2BTHE ENTREPRENEUR'S PERSPECTIVE
BY: Zach 0 Comments

We at Small Business Expo LOVE small business! We are thrilled to announce that we have launched our new "I [HEART] SMALL BUSINESS" campaign. Be sure to tag #ILoveSmallBusiness on…

Blog:Small Business Expo

Which Technologies Do US B2B Companies Currently Have?

March 20, 2019 B2BDATAMARKETINGTECHNOLOGY
BY: admin 0 Comments

  Methodology: Data is from the January 2019 FPX report titled "Digital Transformation and the Customer Experience." 229 US B2B professionals were surveyed during October 2018. 47% of respondents are…

Blog:Small Business Expo

B2Bs Leverage Programmatic to Target Specific Accounts

March 20, 2019 B2BDIGITAL ADVERTISINGFINANCEMARKETINGNEWSLETTER ARTICLESTECHNOLOGY
BY: admin 0 Comments

Programmatic advertising is unlocking new opportunities for account-based marketing (ABM), and according to industry experts, interest and investments are ramping up. Research from Dun & Bradstreet found that 63% of…

Blog:Small Business Expo

Should B2B Marketers Focus on Driving Account Growth?

March 20, 2019 B2BMARKETINGNEWSLETTER ARTICLES
BY: admin 0 Comments

Every B2B company has to find a balance between customer acquisition and existing account growth. Many are finding tremendous opportunity for revenue in the latter and shifting their focus to…

Blog:Small Business Expo

US B2B Digital Advertising Trends

March 20, 2019 B2BDIGITAL ADVERTISINGMARKETINGNEWSLETTER ARTICLES
BY: admin 0 Comments

We estimate that since 2017, the business-to-business (B2B) digital advertising market in the US has grown by roughly $1 billion annually. Spending may be on the rise, but B2B companies…

Blog:Small Business Expo

Customer Growth Marketing

December 3, 2018 MARKETINGNEWSLETTER ARTICLESSTARTUP/ SMALL BUSINESS
BY: admin 0 Comments

Existing customers need less persuading to try your products and more reasons why they should continue the relationship with your company. Savvy B2B marketers are shifting their focus to thinking…

Blog:Small Business Expo

Should B2B Marketers Focus on Driving Account Growth?

December 3, 2018 B2BMARKETINGNEWSLETTER ARTICLES
BY: admin 0 Comments

An interview with: Mark Kovac Global Head of Commercial Excellence Group, Partner Bain & Company Every B2B company has to find a balance between customer acquisition and existing account growth.…

Blog:Small Business Expo

How to Transform Loyal Customers into Brand Advocates

December 3, 2018 MARKETINGNEWSLETTER ARTICLES
BY: admin 0 Comments

An interview with: Jason Williams Community Director Ipswitch All B2Bs approach customer loyalty differently. For those just beginning to actualize a real loyalty strategy, it's a challenge to figure out…

Blog:Small Business Expo

Top 3 investing tips for first-time business owners

December 3, 2018 B2BMARKETINGNEWSLETTER ARTICLESSTARTUP/ SMALL BUSINESSTHOUGHTS FROM OUR PRODUCER
BY: admin 0 Comments

We’re now near the end of the fiscal year and companies are beginning to allocate funds and plan their budgets for 2019. This is no different for new business owners…

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